In 1932 with Prohibition in full swing, Jimmy Walker (New York City's Mayor) was a flamboyant showman but prohibition was making life difficult for New Yorkers. He organized the Beer for Taxation March which quickly turned into the We Want Beer parade after thousands turned out for an all day event. Starting down Fifth Avenue from 80th St. in Manhattan, the marchers went west on 59th St. and back north on Central Park West parading into the night.
“Interestingly, at noon, the marchers paused for a minute of silence in honor of Charles Lindbergh Jr., whose body was found dead in woods in New Jersey two days earlier.”
It started as a fairly small protest, but quickly swelled to an estimated 100,000 marchers (and some accounts put that number closer to 150,000). One of the slogans they chanted was “Beer for Prosperity” and they also chanted the call and response “Who wants beer?” followed by “We Do!”
Prohibition soon ended in 1933.
• Fade-resistant • 20.5 mil thick poly-cotton blend canvas • Hand-stretched over solid wood stretcher bars • Matte finish coating
We created 1776 United to evoke a sense of patriotism found in our forefathers. Most have forgotten to ask themselves not what their country can do for them, but what they can do for their country.
Our dream is to inspire a new wave of patriotism that might lead to the next Greatest Generation. We aim for the clothing we create to embody the many chapters of American history. Each shirt is a cotton reminder of who we are, where we live, and where we're going.
